Here’s a crazy fact: 47% of Millenials and 58% of Gen Z’ers have used sportsbooks before, as discovered by CivicScience. Online casinos are also popular with young adults, too, with the likes of BetMGM and attracting tons of younger users from all around the world. But what exactly has caused this exciting gambling boom amongst younger generations? Well, it’s largely to do with promo codes — which all of the leading online casinos and sportsbooks are currently using to attract new players.

The Rise of Gambling Promo Codes

Every online casino and sportsbook wants to increase their player count. Over the past decade, they’ve discovered that one of the best ways to do this is by offering promo codes that players can activate. Essentially, promo codes help to get players through the door until (over time) they eventually turn from “beginners” to “regulars”. It’s a genius marketing strategy and one that both parties benefit from. The betting sites get more players, and the players get to experience awesome perks.

Now, if you look at all of the leading online casinos and sportsbooks, close to every one of them currently has some kind of promo code offer. For instance, BetMGM currently has the promo code “BETMGMBONUS”, which enables you to get up to $1,500 back in bonus bets if your first bet loses. Then you have a site like Luna Casino, which gives out a 100% welcome bonus and 50 bonus spins if you use the promo code “LUNA”. Essentially, there are promo codes to go around for days, which is ultimately why the gambling industry is buzzing with high engagement levels.

This rising gambling trend has even led to the creation of sites like, where players specifically go to collect the latest promo codes made available by online casinos and sportsbooks. With these codes, players get to take advantage of free bonuses, boost their bankrolls, and improve their overall online gambling experience. Plus, it saves them the time and effort of having to check for new codes themselves.

Are Gambling Promo Codes Legit?

Any gambling promo code advertised by a licensed online casino or sportsbook is 100% legit. It’s important to remember, though, that most promo codes usually have a time limit on them. For example, if an online casino has a promo code that earns 100 free spins on the slots, this promo code might only be accepted for 30 days. This is why (generally) it’s a good idea to activate any codes you have as soon as possible so that you don’t miss out on potential exciting deals. So, if you ever try to activate a code and it gets declined, this isn’t because it’s not legit — instead, it’s because the code has expired.

Are Promo Codes Bonuses Worth It?

Typically, the bonuses you get from gambling promo codes are always worth it, even when they’re only small. For instance, a new casino player can benefit greatly from getting their hands on some free spins or even a little $10 cash bonus. In the world of online gambling, everything counts, as you never know what could lead to a potentially huge win.

In some cases, gambling sites release promo code deals that have bigger bonuses than usual. This is especially common during holiday periods (e.g., Christmas) and when there’s a big sports event coming up, such as the Super Bowl. In 2024, BetMGM attracted a crazy amount of attention because of its special odd boosts for Super Bowl LVIII, where players could enter the code “SBWIRE” to get the odd boosts as well as an extra $5.

Let’s not forget that promo codes are normally free, too, so there’s nothing to lose but potentially a lot to gain from activating them. Even if you’re not a fan of the site the promo code belongs to, you can still enter that code, use the bonus, and see if you win or not. If you don’t, you can then deactivate your account and go back to your regular gambling site. It’s a good strategy that millions of other online bettors have used over the years, so keep it in mind.